Alcea Surrogacy

line

web design

Health

2023

How a focus on mobile optimization set the stage for growth in a New York City-based surrogacy agency.

Overview.

Alcea Surrogacy is a full-service surrogacy agency providing a creative, inclusive, and ethical approach to building families. The leadership reached out to CMC to first optimize their current Squarespace site for mobile. During that project, the agency experienced significant growth and quickly recognized that their current site no longer represented them. The team wanted a website that reflects their recent rebrand, a sleek retro vibe, and a site that prioritizes the user-friendly experience (especially on mobile). 

NOTE: This site is still under development.  

To create a retro website that doesn’t feel outdated, we incorporated their beautiful branding, and added some unique elements to the site. We utilized animation, creative ways to minimize the scroll (providing the same information in a much more manageable layout). The result is a site that will be engaging for the user, to ensure decrease in bounce rate. A site that offers the most important information within 1-2 clicks, increasing the likelihood of website visitors to transition to leads.  

Take a look at the work in progress with Alcea Surrogacy below.

alcea mockup
alcea mockup
alcea mockup
alcea mockup
alcea mockup

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